The Scen3 (SCFD)

The SCFD (Science and Cultural Facilities District) is a voter approved penny-per-$10 tax that is distributed among various organizations in the Denver-Metro area. Since 1988, The SCFD has distributed more than $1.7 billion to metro arts and science programs. They are grouped in three tiers according to revenue, with each tier allocated a fixed percentage of budget. The Scen3 represents the organizations at the Tier III level.

The SCFD wanted to brand their Tier III organizations to reflect the uniqueness of each entity as well as gain them more exposure via a new website and print campaign. I was fortunate enough to be involved with all aspects of the project from start to finish.

As a whole, these concepts were some of my favorite logos I had ever designed. The more creative freedom I have, the easier it is for me to come up with awesome concepts. It helped that the Scen3 was so involved with art and culture. I wanted the logo to capture the sophistication of culture, and the innovation of art, all at the same time. The final logo works well along the SCFD logo, which was necessary to maintain a cohesive brand.

The goal of the website was to promote tier III organizations, and provide a calendar function to list upcoming events. The homepage features the bulletin board look to convey the sense of community that exists between all of the tier III organizations. Click here to launch site

The Scen3 brochure contains detailed descriptions of the organizations broken down into different categories. The bulletin board look was incorporated to match the website homepage. The cover brick background from the website was also used as the cover for the brochure.

This work via Zenman Productions