Cheesesteak Connection

Cheesesteak Connection is a cheese steak sandwich chain in Denver. This project was a total rebranding from inside out. They even recreated their entire menu.

Cheesesteak Connection's original brand wasn't great but we still wanted to keep some of the equity they already had. When I approached redesigning the logo, I kept the colors the same (just changing it slightly by choosing a Pantone that could be used from that point on) and kept the gangster icon but gave it a little touch-up. The old logo's typeface was a little bit too grungy so I chose a new typeface that was cleaner and easier to read. The new logo is cleaner and easier to identify as a solid establishment.

The new website was built in WordPress and includes a Flash carousel on the homepage. You can download the menu and place an order with the pdf fax form. This site was definitely refreshing to design.